Biography :
Dr Vimi Jham is a Management Educator and researcher in the area of Marketing in Dubai, United Arab Emirates. She is a visiting faculty to Australian , Mexican , European and Indian universities. She 30 years of experience in industry, teaching, research, and training. She holds a Ph.D. from Aligarh Muslim University, India and is an affiliate of Harvard Business School, Boston, USA. Dr Jham’s research examines artificial intelligence in anthropomorphic green brands, consumers behaviour among different cultures, relationship marketing practices and its application in different sectors with focus on satisfaction, quality and social media in the banking industry. Her research interests lie in the area of consumer psychology and marketing. She has published several case studies and authored books on management cases.